Mobile & Web Development
We craft personalized brand experiences across screens and devices that enable businesses to drive engagement, and amplify their brand.
We operate at the intersection of strategy, design and technology to deliver impactful digital experiences. Our multi-disciplinary team work collaboratively with your team to deliver solutions with the goals of both the business and its customers.
Modern brands are powered by robust technology that drives business growth 24/7. Digital platforms propel your brand’s entire ecosystem, connecting behavioral, CRM, media and location data to personalize content and experiences so your brand is relevant, timely, and contextually useful.
We create content with a strong communications purpose, grounded in research and consumer insights. We then build elegant, durable solutions to key business challenges across all touchpoints, screens, and devices.
Beyond just designing and developing, we create content for communication that is crafted to move consumers and propel measurable business outcomes.
Our integrated approach to web and mobile emphasizes cross-team collaboration for maximum output. Our unique Experience Design discipline brings together teams comprising experts from User Experience Architecture, Visual Design, Content Strategy and Tech backgrounds. Under the leadership of an Experience Director, these teams work together at each stage in the process.
We utilize an agile interdisciplinary process that can adapt to each brand’s unique culture, speed, needs and is geared towards maximizing speed to market. This nimble, fast-paced workflow enables us to build experiences quickly, measure their ensuing performance, and adjust as needed to meet the brand’s pre-defined goals.
Our content strategy practice develops a communications plan for each journey, providing a clear emotional shift required at each touch point, to be built into each experience. For content marketing, content strategy establishes a foundation of which topics and actions a brand has true authority to feature as behavior – then, find common ties between that brand foundation and the target audience’s needs and plights.
During this phase, we audit and analyze existing infrastructure and technology, research competition, and perform comparative analyses and technical proofs of concept on new components. The result of validating these findings is a full project brief outlining the purpose and direction to solve the highest value business challenge.
Based on our strategic insights, we begin developing high level user journeys, an architectural plan, an overarching content strategy, and a design framework upon which the resulting web and/or mobile experience will be built.
Our UX practice is hyper-focused on providing the best possible user experience to both end users and internal users. UX doesn’t end with the wire-framing process, it’s a through-line across the entire project cycle that advocates for product excellence at every phase.
Design is in our blood, and we obsess over every comp, keyframe, click, and comma. But ultimately when we talk about our creative work, we consider the experience as a whole. Because design isn’t just about aesthetics. It’s about finding the best way to tell a compelling story—visually, thematically, and interactively—in a way that best suits each audience and medium.
At the end of the day, we’re still a marketing company, full of marketing technology experts. We can work across any digital touchpoint with pretty much any marketing technology service provider. We’ve worked with the top Marketing Technology providers from HubSpot to Eloqua. An integrated campaign should run like a well-oiled machine.
Our services range from CRM and API integrations to rich media, email and landing page template development. We have streamlined processes specifically for integrated campaign work so that speed to market does not hinder creativity.
Integration & QA
Finally, we integrate all the individual feature sprints into a completed viable release candidate. Once we’re confident that any issues around those integration points have been smoothed out, we validate our quality assurance test plan and begin the process of final bug regression.
Once the site has passed through a rigorous combination of automated testing, black box user testing, and cross-browser validation, we release the project to the public.
E – COMMERCE
- Exact Target
- Click Dimensions
- Mail Chimp
- Constant Contact
CRM + EMAIL MARKETING
- Microsoft Dynamics
- Exact Target
- Adobe Campaign
- Apache SOLR/Lucene
- Sitecore Search Solution
- Adobe Omniture
- Google Analytics & Tag Manager
- SQL Server
We understand what it takes to launch digital experiences. Our approach is rooted in a proven process that brings products and services to market efficiently and at scale.
Discovery: We understand the business problem we are addressing, examine the competitive landscape and best practices, conduct research and understand the existing technology and marketing infrastructure. We leverage this work to generate insights and draft a preliminary approach.
Design: We begin to bring the concepts to life. After exploring the core user flows through an information architecture and interaction model, we create preliminary designs via wireframes. As we validate the design approach we we iterate to higher higher fidelity designs and prototypes. Our development team begins to codify the technical architecture and integrate the underlying design system.
Build: Our developers work hand-in-hand with the design team to implement the full experience. We build out the underlying technology, measurement and optimization frameworks, as well as any third-party integrations. Testing in parallel with development allows us to streamline the path to deployment and ensure that we are building for now and and the future.
Launch: Our cross displinary team work collaboratively to bring the product to market. Escaptulating everything form code deployment, performance and acceptance testing to author training, we work closely with the internal and external teams tor ensure all the pieces are in place for a successful launch. We can be in full control of servers, releasing code and managing DNS; or simply provide consulting to your team
Optimization: Optimization is an ongoing process, with an aim to measure performance against the key performance criterial defined earlier. Post launch we analyze performance, user behavior and the product roadmap to identify areas for optimization and improvement. This process ensure the optimal performance over the lifecycle of the product.