LEAD MANAGEMENT SERVICES

Don’t let your leads slip away. Convert them into clients

Streamline your sales pipeline and grow your sales. By acquiring 100% well-fitted leads and managing them with top-tier automation and relevant messaging, we direct your sales and marketing efforts the right way.

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How our lead management service works

We’ve elaborated the result-oriented process based on team work. This is how it goes.

Lead nurturing

Leading your hesitant prospects down the funnel

For each group of leads, our SDRs and writers design different campaigns and messaging to move them out of the awareness stage.

We accompany each email with relevant UVP, case studies, exclusive content, stats, and other materials to heat up prospects’ interest and make them sales-ready.

Nurturing takes from 3 to 6 months. It’s a continuous process, but we reach max results by staying relevant, fresh, and creative, but at the same time, consistent and persistent.

Lead qualification

Classifying and scoring the leads according to multiple criteria

When the outreach campaign gets the first replies, we analyze the interactions, distribute leads to your CRM, prioritize them, and assign an appropriate score.

Wherever the lead came from, our team assigns a score to every contact based on their behavior, industry, engagement, and other factors.

We know what questions to ask to qualify your lead properly, stay relevant and don’t push them away. In our follow-ups, we use 3 typical questions that help us figure out their readiness to discuss your offer at the appointment.

Appointment booking

Securing qualified appointments with ready-to-buy leads

At this stage, the qualified prospects are already warmed-up, and we’re ready to take further actions to push them toward appointment.

Our writers create and adapt new email templates. They are focused on the prospects’ pain points and the specifics of their past interactions with our SDRs.

When we follow up, we balance persistence with tactfulness and provide maximum value in our messages, securing you as many appointments as possible.

Take a moment to consider

Choosing a sales and marketing agency is the matter of the highest responsibility. Find out whether our offer and your expectations synergize.

It’s a match if:

  • You have numerous opportunities but they don’t convert
  • You struggle with categorizing and prioritizing huge inflows of leads
  • You don’t have the right team to delegate time-consuming lead management
  • You keep receiving “doesn’t fit” replies from your leads
  • You need to reduce customer acquisition cost
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We are not a match in some cases...

  • You don’t need hundreds of leads, but just a few to stay in the game
  • You can’t provide enough case studies and useful materials that we could use for nurturing
  • You aren’t ready to delegate communication with your prospects
  • You think outsourced SDRs can’t get the job done
Come back later

FAQs

Our lead capture process involves creating targeted email outreach campaigns and syncing lead data with your CRM or marketing automation system.

Known by many, BANT comes to our clients’ minds most often. But it doesn’t work when it comes to outbound, so we don’t apply it. Instead, we create a new process to qualify leads. It’s tailored to your specific needs, sales cycle, buying behavior of your decision-makers, and other factors.

We integrate specific questions related to your industry in the very first messages we send. It allows us to sift out the least perspective leads. We also take into account lead behavior, demographics, firmographics, and other factors to identify the leads with the highest likelihood of conversion. Finally, we apply a combination of behavioral and predictive scoring to ensure that leads are prioritized based on their likelihood to convert.

This includes lead quality (the level of compliance with the ICP), lead volume, reply types, follow-up value, conversion rates, appointment rates, ROI, and CAC. We also provide detailed reporting and analytics to help clients understand the impact of our services on their business.

At the very beginning of the project, – in the first two weeks, – we provide you with a batch of pilot leads and see how they perform. And by the end of the first month, you can expect your campaign to be set at full steam, yielding first appointments.

Depends on your needs and resources. In most cases, an in-house sales team will drain your budget at about $150K yearly, while an outsourced one will cost you 3 times less — around $40–50K each year. Another advantage of outsourcing SDRs is that you can choose those who have more profound expertise in your niche. Anyways, before making the final decision, we recommend you come up with your own criteria and evaluate each option.

Ready to start getting clients?

Set up a brief meeting with one of the PortableVoices sales specialist to facilitate your business growth.  

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