Case Overview
Digisomo is an educational initiative by Somo Africa aimed at empowering entrepreneurs with essential business skills through digital videos. The videos cover topics such as business management, marketing strategies, financial planning, and more. Somo Africa recognized the growing need for accessible and practical resources to support entrepreneurs in Africa, especially in regions where traditional educational opportunities are limited.
- Collaborative Planning
- Creative Development
- Filming
- Editing & Post-production
- Project Management
The Brief
The project was to develop a series of digital videos that provide practical insights and guidance to entrepreneurs in Africa. The videos were intended to be accessible, easy to understand, and actionable, helping entrepreneurs overcome challenges and achieve success in their ventures.
Our Approach
At PortableVoices, we specialize in transforming complex business concepts into accessible and engaging educational content. Our approach to the DigiSomo initiative was guided by four key pillars:
Content Structuring & Curriculum Development
We collaborated with Somo Africa’s team of business experts to structure a comprehensive yet easy-to-follow curriculum tailored to entrepreneurs. Our process involved:
Breaking down complex topics into short, digestible lessons.
Aligning content with real-world business challenges faced by African entrepreneurs.
Ensuring a balance between theory and practical application through case studies and real-life examples.
High-Quality Video Production & Editing
To make learning both engaging and effective, we applied a visual storytelling approach in content creation. This included:
Professional filming and editing to enhance clarity and viewer engagement.
Incorporating motion graphics and animations to simplify complex concepts.
Using real-life business scenarios to make the content relatable and actionable.
The Results
The partnership between PortableVoices and Somo Africa resulted in the successful creation of the Digisomo digital video series. The videos received positive feedback from entrepreneurs, educators, and industry professionals for their clarity, relevance, and practicality. The Digisomo project continues to empower and inspire aspiring entrepreneurs across Africa.
PortableVoices has been an incredible partner in developing and executing DigiSomo. Their expertise in digital storytelling and content production helped us translate complex business concepts into practical, engaging lessons. They took the time to understand our vision, and their dedication to creating high-quality educational content made all the difference. The professionalism and creativity of their team were outstanding.