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The Evolving Landscape of Digital Marketing in Kenya: Trends to Watch

Kenya is undeniably a mobile-first nation. With a significant portion of the population accessing the internet primarily through smartphones, businesses are rapidly adapting to this mobile-centric reality. As a result, digital marketing strategies have shifted to prioritize mobile optimization, responsive web design, and mobile app development. SMS marketing is also on the rise, offering a direct and cost-effective way to engage with Kenyan audiences.

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