Campaign Types

Campaign Types for Every Goal

Choose from a comprehensive range of campaign types designed to achieve your specific marketing objectives and business goals. 

Choose Your Campaign Type

Each campaign type is optimized for specific objectives, with tailored features and targeting options to maximize your marketing ROI.

Product Launch Announcement

A high-impact campaign to generate buzz and drive first sales for a new product or service. 

What’s Included:

Best For:
New product rollouts, first-time service launches
Average ROI:

3x–7x return within first 30 days (depending on launch budget & product type)

Proposed Starting Budget:

KES 20,000+
(Lower if using internal content production and organic influencers)

Brand Awareness & Promotion

A brand visibility campaign designed to increase recognition, trust, and engagement across platforms.

What’s Included:

Best For:
Startups, personal brands, rebrands, or new market entry
Average ROI:

Primarily long-term growth; measurable increases in reach & engagement (30–80% lift) 

Proposed Starting Budget:

KES 50,000 – 100,000

Holiday or Seasonal Promotion

A time-sensitive campaign aligned with a holiday or seasonal event to boost sales or participation. 

What’s Included:

Best For:
E-commerce, service providers during holidays (e.g., Black Friday, Christmas, Back to School)
Average ROI:

2x–5x return over 1–2 weeks

Proposed Budget:

KES 10,000 – 50,000
(Mostly content creation and distribution cost)

Service Update Notification

A brief campaign to inform clients or the public of major changes to services, pricing, or availability.

What’s Included:

Best For:
Tech platforms, consultants, or businesses modifying services.
Average ROI:

Improved customer retention and reduced churn (ROI tied to client lifetime value)

Proposed Budget:

KES 5,000 – 20,000
(Lower if using internal content production and organic influencers)

Customer Testimonial & Social Proof Campaign

A credibility-building campaign that showcases real customer stories and feedback. 

What’s Included:

Best For:
Coaches, service providers, SaaS, education and training.
Average ROI:

Higher conversion rates (10–30% increase on product/service pages)

Proposed Budget:
KES 20,000 – 50,000

(Lower if using internal content production and organic influencers)

Event or Program Recruitment Campaign

Focused on driving registrations or sign-ups for a specific event, cohort, or program. 

What’s Included:

Best For:
Workshops, training cohorts, webinars, community programs.
Average ROI:

Depends on pricing: 3x–10x return from sign-ups depending on conversion funnel

Proposed Budget:
KES 100,000 – 500,000

(Lower if using internal content production and organic influencers)

Not Sure Which Campaign Type to Choose?

Not Sure Which Campaign Type to Choose?

Frequently Asked Questions

Common questions about our pricing model and how we work with clients.

Instead of charging fixed retainers, we take a percentage of your marketing spend. This aligns our services with your success – we only earn more when your campaigns perform better.

 

The minimum spend is your advertising budget across all channels. Our percentage fee is calculated on top of this spend, ensuring we’re focused on maximizing your ROI.

Absolutely! We encourage our clients to scale with us. You can upgrade your plan at any time, and we’ll adjust our services to match your new requirements.

Our percentage model means we’re invested in your success. If campaigns underperform, we work harder to optimize them. We also offer performance guarantees for certain campaign types.

No setup fees or hidden costs. You only pay your actual advertising costs plus the percentage of ad spend as compensation of our services. This transparency is core to our partnership approach.