Campaign Types for Every Goal
Choose from a comprehensive range of campaign types designed to achieve your specific marketing objectives and business goals.
Choose Your Campaign Type
Each campaign type is optimized for specific objectives, with tailored features and targeting options to maximize your marketing ROI.
Product Launch Announcement
A high-impact campaign to generate buzz and drive first sales for a new product or service.
What’s Included:
- Teaser & launch social media posts
- Email announcement
- Influencer or partner post
- Ad Copy Optimization
3x–7x return within first 30 days (depending on launch budget & product type)
KES 20,000+
(Lower if using internal content production and organic influencers)
Brand Awareness & Promotion
A brand visibility campaign designed to increase recognition, trust, and engagement across platforms.
What’s Included:
- Branded content (video or static)
- Consistent storytelling across platforms
- Paid social ads
- Influencer partnerships or testimonials
Primarily long-term growth; measurable increases in reach & engagement (30–80% lift)
KES 50,000 – 100,000
Holiday or Seasonal Promotion
A time-sensitive campaign aligned with a holiday or seasonal event to boost sales or participation.
What’s Included:
- Discount graphics & promo codes
- Countdown posts and email reminders
- Themed product/service bundles
- Paid retargeting ads
2x–5x return over 1–2 weeks
KES 10,000 – 50,000
(Mostly content creation and distribution cost)
Service Update Notification
A brief campaign to inform clients or the public of major changes to services, pricing, or availability.
What’s Included:
- Service update email
- Social media announcement
- FAQ post or video
- Blog post or press release (if applicable)
Improved customer retention and reduced churn (ROI tied to client lifetime value)
KES 5,000 – 20,000
(Lower if using internal content production and organic influencers)
Customer Testimonial & Social Proof Campaign
A credibility-building campaign that showcases real customer stories and feedback.
What’s Included:
- Testimonial videos or quote cards
- Case study posts
- “Client spotlight” blog or reels
- Review request flow
Higher conversion rates (10–30% increase on product/service pages)
(Lower if using internal content production and organic influencers)
Event or Program Recruitment Campaign
Focused on driving registrations or sign-ups for a specific event, cohort, or program.
What’s Included:
- Registration landing page
- Countdown emails/SMS reminders
- Paid ads targeting ideal participants
- Speaker/partner promo kits
Depends on pricing: 3x–10x return from sign-ups depending on conversion funnel
(Lower if using internal content production and organic influencers)
Not Sure Which Campaign Type to Choose?
Not Sure Which Campaign Type to Choose?
Frequently Asked Questions
Common questions about our pricing model and how we work with clients.
How does performance-based pricing work?
Instead of charging fixed retainers, we take a percentage of your marketing spend. This aligns our services with your success – we only earn more when your campaigns perform better.
What's included in the minimum spend?
The minimum spend is your advertising budget across all channels. Our percentage fee is calculated on top of this spend, ensuring we’re focused on maximizing your ROI.
Can I switch plans as my business grows?
Absolutely! We encourage our clients to scale with us. You can upgrade your plan at any time, and we’ll adjust our services to match your new requirements.
What happens if campaigns don't perform?
Our percentage model means we’re invested in your success. If campaigns underperform, we work harder to optimize them. We also offer performance guarantees for certain campaign types.
Are there any setup fees?
No setup fees or hidden costs. You only pay your actual advertising costs plus the percentage of ad spend as compensation of our services. This transparency is core to our partnership approach.